What happened Shares of streaming service CuriosityStream (NASDAQ: CURI) popped 9% Friday as of noon EDT after a Wall Street analyst published a bullish opinion on the company. Even with today's pop, shareholders are still down 47% from 52-week highs. So what According to The Fly, an analyst with J.P. Morgan initiated coverage on CuriosityStream stock with a price target of $15 per share. This is significant for two reasons. First, this price target implies 36% upside from where the stock was trading at the time. But second (and perhaps a bigger reason the stock popped today) this analyst initiated coverage, potentially causing CuriosityStream stock to cross investors' radars for the first time. This brings new money into the stock, causing shares to rise. Image source: Getty Images. The bullish note is motivated by streaming-service industry trends. Pay-TV companies are losing subscribers at an alarming rate as consumers flock to streaming services in droves. Indeed, CuriosityStream reached 20 million subscribers in the second quarter of 2021, up 40% year over year and up an impressive 25% sequentially. Now what Even though CuriosityStream shareholders are still down big from highs, there are some promising signs with this business. Specifically, the company's ongoing user growth is encouraging. Consider that so far in 2021, it's spent 94% of revenue on sales and marketing. That's enormous spending and one of the primary reasons it has racked up a $26 million operating loss so far this year. However, at least that spending is paying off with subscriber growth. 10 stocks we like better than CuriosityStream Inc.When our award-winning analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* They just revealed what they believe are the ten best stocks for investors to buy right now... and CuriosityStream Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of August 9, 2021 JPMorgan Chase is an advertising partner of The Ascent, a Motley Fool company. Jon Quast has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends CuriosityStream Inc. The Motley Fool has a disclosure policy.Source