Send me real-time posts from this site at my email

Report: In Direct Challenge to Tesla, Geely Planning Luxury Electric Vehicle Line

A potential competitor is barreling toward Tesla (NASDAQ: TSLA), it seems. Reuters, citing "people familiar with the matter," wrote in a story published Friday that China-based carmaker Geely (OTC: GELYF) intends to launch a line of high-end electric vehicles (EVs).

Those cars will carry the brand name Zeekr, and will fall under the Lingling Technologies EV unit the company is currently establishing. They are to be built on the open-source Sustainable Experience Architecture chassis Geely has developed. Cribbing a page from Tesla's book, the vehicles will be sold at dedicated stores rather than the dealerships that still dominate major automobile markets.

Image source: Getty Images.

Geely has struggled lately in the EV segment, with sales in the category declining in the face of stiff competition from both traditional internal combustion engine models and EVs with greater range. While it won't be the only Chinese EV maker producing higher-end models -- notably, rival NIO does so at the moment -- Geely has a chance to carve out a distinct identity with the new unit, assuming its products resonate with the market.

Tesla, however, has a big factory operating in Shanghai, so this won't be easy. Also, the American company has scale, cachet in non-U.S. markets, and has proven it can make cars that appeal to the public.

It was unclear whether Geely intends for Zeekr to be available exclusively in its home country or region, or aims to sell it in foreign markets too.

The company has not commented on the article; Tesla has also not weighed in on its potential new rival.

10 stocks we like better than GEELY AUTOMBLE HLDGS LTD
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and GEELY AUTOMBLE HLDGS LTD wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks

*Stock Advisor returns as of February 24, 2021

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends NIO Inc. and Tesla. The Motley Fool has a disclosure policy.


Source

Popular posts

Welcome! Is it your First time here?

What are you looking for? Select your points of interest to improve your first-time experience:

Apply & Continue