Send me real-time posts from this site at my email

Why an MLB Return Is Not a Sure Thing for Investors

This week, MLB officials met with the MLB Players Association to discuss logistics on having a season in the midst of the coronavirus pandemic. The tone exiting the gathering was one of disappointment for player-reps and frustration for owners.

While other leagues like the NBA avoided compensation disputes becoming headlines, the same is not true for America's pastime. Why?

Image source: Getty Images.

The problem

The NBA generates 60% of revenue from broadcasting. Baseball leans more on ticket and concession revenue, generating only 50% of sales from TV. In a business of very large numbers, a 10% gap is significant.

Complicating things further, baseball organizations run anywhere from six to nine minor league teams, which depend solely on ticket and concession sales. Conversely, the NBA's only minor league affiliate is the Gatorade Leagues (G-League).

What baseball players see as unfair pay cuts, organizations see as generosity during a financially difficult season. Players want more regardless; that's not changing. If a baseball season does not happen, other sports returning should benefit.

Where to focus

Entertainment companies like Walt Disney (NYSE: DIS) have sporting content returning, but Disney also owns ESPN and 60% of Fox, both of which own MLB television rights. The companies with exposure to different sports are ViacomCBS (NASDAQ: VIAC) with the PGA and AT&T (NYSE: T) with the NBA.

Both of those trade at steep valuation discounts to the market and Disney, and both have the ideal kind of baseball-less exposure. If the MLB is unable to return, this is where I plan to focus.

10 stocks we like better than AT&T
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and AT&T wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks

*Stock Advisor returns as of April 16, 2020

Bradley Freeman owns shares of AT&T and ViacomCBS Inc. The Motley Fool owns shares of and recommends Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney and short July 2020 $115 calls on Walt Disney. The Motley Fool has a disclosure policy.


Source

Popular posts

Welcome! Is it your First time here?

What are you looking for? Select your points of interest to improve your first-time experience:

Apply & Continue