3 New Menu Items That Could Be Coming to Chipotle in 2021
Death, taxes, and a bare-bones Chipotle Mexican Grill (NYSE: CMG) menu used to be the only three certainties in life -- until the burrito roller brought in a Taco Bell executive to be its new CEO. Brian Niccol hasn't been afraid to mix things up at the helm.
Between its test kitchen in New York City and regional trials of potential menu additions, Chipotle is no longer married to its simple menu. Niccol arrived in early 2018, months after Chipotle introduced its original queso that received largely negative reviews. Niccol helped upgrade the premium add-on as a queso blanco, improving on the original version by losing the chalky texture and pungent aftertaste. He has also given salad lovers a supergreens mix option and turned
Chipotle is rolling these days. The stock is closing in on the all-time highs it hit in September. Strong digital sales have helped comps turn positive in
1. Smoked brisket
Chipotle is offering smoked brisket at 64 locations in Cincinnati and Sacramento. The smoked beef brisket is seasoned and seared, finished off with a Mexican pepper sauce.
It would be a shock if Chipotle doesn't go national with this one. Chipotle put out a press release detailing the test on Monday, complete with promotional graphics. If you want to score a free burrito, make a bet with your friend that brisket will take over the protein tray early next year after carne asada ends its seasonal run. It's hard to see this playing out any other way if the test run fares well.
2. Cilantro-lime cauliflower rice
One of Chipotle's signature items is its cilantro rice, but sometimes customers are looking to cut the carbs without necessarily having to go the lettuce or supergreens route. Chipotle may have a solution with the riced cauliflower it began testing in its home turf of Denver as well as throughout Wisconsin.
Cauliflower rice is trendy these days. It's high in antioxidants and low in calories, and if it can mask the veggie taste with its cilantro-lime flavor it could have a healthier proxy for its flagship cilantro rice. There's a good chance that this goes national next year, too.
3. Better quesadillas
Chipotle has been making quesadillas for years as an off-menu item. The assembly line worker will just use a burrito tortilla, sprinkle in cheese and your protein of choice, and fold it in half before putting it in the tortilla warmer. It's still not on the digital menu, even though the kid meal version using the smaller soft taco tortilla can be ordered from the app. Now Chipotle is offering the full-sized quesadilla as a digital-only offering in Cleveland and Indianapolis.
The real game changer here is if Chipotle carries through with the
The new ovens could also open up the potential for the long overdue dessert options that Chipotle has been discussing over the years. The
Chipotle didn't become a leader among
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