Send me real-time posts from this site at my email

Philip Morris, Altria Suffer Setback in Patent Fight With British American Tobacco

Electronic heated tobacco device IQOS may be banned in the U.S. after an initial determination reached by an International Trade Commission (ITC) judge found the device from Philip Morris International (NYSE: PM) infringed on patents by British American Tobacco (NYSE: BTI).

Altria (NYSE: MO), which is responsible for the manufacture, marketing, and sale of the device in the United States could be most affected.

Image source: Getty Images.

The IQOS is the global leader in e-cigarette sales, but the U.S. is its biggest market. It took Philip Morris years to get the Food and Drug Administration's approval to just market the device, and several years longer to have a reduced-risk label attached to it.

British American Tobacco contends the IQOS heating blade technology infringes on patents for its glo brand of heat-not-burn technology. Such heated tobacco devices typically include a rechargeable and reusable power unit, a disposable tobacco stick, and a charger. The finding that IQOS violated the patents may allow British American to get the device blocked from being brought into the country.

However, only the judge's "initial determination" has been made public. Now the case will go before the full ITC tribunal.

Philip Morris has been successful in other cases against the IQOS, so it's possible it could ultimately win this one two or come to a settlement with British American. Yet the tobacco giant argues even if IQOS does violate the patents, public health interests of the comparatively healthier smoking option outweigh such legal niceties.

10 stocks we like better than Philip Morris International
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Philip Morris International wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks

*Stock Advisor returns as of May 11, 2021

Rich Duprey owns shares of Altria Group. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.


Popular posts

Welcome! Is it your First time here?

What are you looking for? Select your points of interest to improve your first-time experience:

Apply & Continue