What happened Shares of Bed Bath & Beyond (NASDAQ: BBBY) rose 7% on Wednesday as the market continued to look favorably on the changes the home goods retailer is making to its business. Yesterday, there was another shake-up in its headquarters personnel, this time in the marketing department with the appointment of two new senior vice presidents -- one coming over from Target, the other from Macy's. Bed Bath & Beyond also appointed three new creative agencies to help with marketing and communication. Image source: Getty Images. So what The market is beginning to believe Bed Bath & Beyond can dig its way out of the deep hole it found itself in as CEO Mark Tritton has overhauled the executive suite, cast off all non-core businesses, and is focusing on the key brands of Bed Bath & Beyond: buybuyBaby and Harmon Face Value. Now what While the retailer's recent earnings report was a little disappointing as it missed expectations, Bed Bath & Beyond's digital sales nearly doubled for the period. The market's initial reaction was to send the stock tumbling, but it seems there's been a change of heart, and its shares have been steadily rising. The stock of the home goods chain is up over 20% in 2021, and the appointment of a new marketing team is giving rise to the hope Bed Bath & Beyond can better communicate its value proposition to consumers and continue climbing back from the edge of the abyss. 10 stocks we like better than Bed Bath & BeyondWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Bed Bath & Beyond wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of November 20, 2020 Rich Duprey has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.Source