Send me real-time posts from this site at my email

Amazon Finally Makes Prime Video Profiles a Reality

With analysts expecting a sharp increase in Amazon.com (NASDAQ: AMZN) Prime Video streaming due to coronavirus, the e-commerce giant has rolled out a new feature that will eventually allow users to set up account profiles.

Netflix (NASDAQ: NFLX) has offered that capability for years. With an unprecedented amount of kids in need of entertainment as they abide by shelter-in-place orders, the addition of the feature is a timely one for Amazon.

Image source: Getty Images.

Keeping watch history distinct

Profiles will allow users to segregate their viewing preferences and let parents set profiles for their children.

Amazon says a kid's profile makes sure that only age-appropriate TV shows and movies, ones that have a maturity rating for children 12 and under, are visible in the menu. However, content that has been downloaded, including from an adult's profile, would be accessible. Amazon and it also notes kids programming may contain advertising.

Profiles are not universal yet, as they're only available in some countries. Engadget reports that the capabilities are available in India and some countries in Asia and Africa, but is not yet available in the U.S. or the U.K. It is being rolled out globally in phases, though there is no time frame on when it will be available worldwide.

When the profiles come to your device, you will be able to create as many as six profiles from one account.

10 stocks we like better than Amazon
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Amazon wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks

*Stock Advisor returns as of March 18, 2020

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Rich Duprey has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and Netflix. The Motley Fool has a disclosure policy.


Source

Popular posts

Welcome! Is it your First time here?

What are you looking for? Select your points of interest to improve your first-time experience:

Apply & Continue