Subscription membership plans are all the rage, and Best Buy (NYSE: BBY) wants in on the action. The electronics retailer announced on Wednesday that it is piloting a new membership plan called Best Buy Beta. The membership will include a host of benefits for subscribers to rival services such as Amazon (NASDAQ: AMZN) Prime and Walmart's (NYSE: WMT) Walmart+. The plan will offer free shipping with no minimum order, which has become the cornerstone of rival memberships. Best Buy is putting its own spin on the program by extending the return window to 60 days and offering two-year warranty protection on most purchases, including AppleCare on Apple (NASDAQ: AAPL) products. Members will also enjoy free in-home delivery and installation for the majority of Best Buy purchases. Image source: Getty Images. There are several other benefits that will appeal to customers who are fans of Geek Squad. Best Buy Beta will provide unlimited technical support on all tech products in your home -- whether you purchased them from Best Buy or not. Subscribers will also have access to exclusive member pricing on a wide range of products and dedicated concierge support exclusive to members. The program is now available at select stores in Iowa, Oklahoma, and eastern Pennsylvania. The plan will expand later this month to include locations in Minnesota, North Carolina, and Tennessee. The pilot will eventually encompass 60 stores. Amazon pioneered the membership program with free shipping as a foundation and over the years has added a host of other value-added benefits to entice members to stick around. While current estimates vary, Amazon announced early last year that it had more than 150 million Prime members. Walmart+ has only been around since late last year, but evidence suggests it's off to a strong start. Just seven months after its debut, the service has between 7.4 million and 8.2 million members, according to estimates provided by Consumer Intelligence Research Partners. 10 stocks we like better than Best BuyWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Best Buy wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of February 24, 2021 John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Danny Vena owns shares of Amazon and Apple. The Motley Fool owns shares of and recommends Amazon and Apple. The Motley Fool recommends the following options: long January 2022 $1920.0 calls on Amazon, long March 2023 $120.0 calls on Apple, short January 2022 $1940.0 calls on Amazon, and short March 2023 $130.0 calls on Apple. The Motley Fool has a disclosure policy.Source