"Buy the rumor, sell the news" seems to be the case with Genius Brands' (NASDAQ: GNUS) announcement today that the children's video entertainment company has signed a deal with Stan Lee's Pow! Entertainment to create Stan Lee Universe. The stock was down almost 20% in morning trading after soaring 53% last week following a company teaser that it would hold a conference call today "to discuss an exciting business development." Image source: Pow! Entertainment. Not all heroes wear capes Genius Brands said Stan Lee Universe will be jointly owned by the two companies with the express purpose of developing properties created by Stan Lee, of which there are over 100. However, they will be characters and intellectual property created after his deal with Disney's (NYSE: DIS) Marvel Entertainment. Approximately seven properties will be developed every year. While the deal seems like an achievement, it may be much less than what investors had in mind when they were musing that Genius Brands may have partnered with Disney itself, or Netflix even, to create video content for the streaming services. Genius Brands chairman and CEO Andy Heyward covered the ground of Stan Lee's broad body of work in the release, saying the comic book hero creator had produced "Billions and Billions and Billions of dollars of motion picture box-office, television, video games, and consumer product licensing," but this is not the same kind of IP, nor is it particularly well known. These are not Spider-Man, Iron Man, Black Panther, or The Incredible Hulk that have powered Marvel and Disney to box office success, but rather may include characters and properties like Lucky Man, Politenessman, Alter Ego, and Zip, which probably have a very narrow, if any, following. Heyward, though, believes the partnership can still "create massive value for our shareholders." 10 stocks we like better than GENIUS BRANDS INTL.When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and GENIUS BRANDS INTL. wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of June 2, 2020 Rich Duprey has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Netflix and Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney and short July 2020 $115 calls on Walt Disney. The Motley Fool has a disclosure policy.Source